In today’s media environment, freelance journalists face the reality of being both vulnerable and valuable. With newsrooms facing ongoing cuts, many journalists work without the support of an institutions—and the resources they provide. And yet, some of the most important works of journalism come from freelance journalists who dedicate long periods of time and resources to their subjects. That why Mission Partners was thrilled when we were asked to support the Heising-Simons Foundation with the launch of its inaugural American Mosaic Journalism Prize, intended to call attention to these journalists’ great promise and give them the freedom to continue their work. The Prize offers up to two $100,000 unrestricted cash prizes per year to freelance journalists for their excellence in long-form, narrative, or deep reporting on stories about underrepresented and/or misrepresented groups in the present American landscape. Mission Partners developed core messaging, a communications strategy, and media materials to announce and elevate the inaugural winners of the 2018 prize—Jaeah Lee and Valeria Fernández. Over the course of the 2-month campaign our efforts resulted in 35 earned media stories, including an Associated Press story picked up in outlets across the country, and 286 million media impressions.
What Clients Are Saying
“With Mission Partners, I feel like I am part of the team, and they’re definitely part of mine. I get to learn from them every day, and they appreciate learning from me in order to do their job well. Really, I feel like I am part of a family.”
“Carrie has a great sense for how to teach people. She doesn’t stop at developing messaging, but she shows people how to use it.”
“Mission Partners has a certain stick-to-itiveness that I really appreciate. Keeping us on track, getting what you need, holding us accountable. It’s not easy to do, but Mission Partners does this flawlessly.”
“Mission Partners employs a degree of thoughtfulness and intellectual investment that exceeds my typical experience with other consultants.”
“The Mission Partners team brings a powerful combination of disciplined expertise and creative problem-solving to any organization seeking to achieve its full potential.”
“Mission Partners has been an amazing partner… great listeners and brilliant strategists. They took the time to get to know our programs and our strategic objectives, and they created opportunities for us that perfectly fit with our goals and that we never could have made happen on our own. Carrie and her team are geniuses at leveraging modest investments for maximum returns. They are among the most genuine, friendly, and conscientious professionals we’ve worked with in our twenty-two year existence.”
“It was refreshing to watch how you were able to take all of our ideas, and organize them into a unified vision. When Mission Partners [was recommend to] me, frankly I didn’t know what to expect…. But after seeing you guys in action, we would be lost without you.”
Together, we'll make big things happen, for the better.