When the Jubilee Housing leadership and board adopted a new phrase—justice housing—to describe its organizational philosophy towards providing affordable housing, the team struggled with finding exactly the right words to define what they meant by that phrase. Jubilee Housing engaged Mission Partners to create a definition of justice housing and messaging to help members of the team communicate about the philosophy. Mission Partners hosted a series of in-depth interviews, followed by a focus group in Washington, DC, to explore perceptions and associations of every word in the proposed definition. Mission Partners assembled a diverse group of residents, board members, donors, and volunteers, leading participants through a variety of structured and unstructured exercises and questions to uncover feelings and emotions associated with every word. Mission Partners then developed all brand elements to support the roll out of the new phrase and brand, including a case statement for support. Just 9 months after launching the Justice Housing Fund, Jubilee Housing surpassed its $5M fundraising goal and secured more than 100% of its goal for increasing affordable housing units in the Adams Morgan neighborhood.
What Clients Are Saying
“With Mission Partners, I feel like I am part of the team, and they’re definitely part of mine. I get to learn from them every day, and they appreciate learning from me in order to do their job well. Really, I feel like I am part of a family.”
“Carrie has a great sense for how to teach people. She doesn’t stop at developing messaging, but she shows people how to use it.”
“Mission Partners has a certain stick-to-itiveness that I really appreciate. Keeping us on track, getting what you need, holding us accountable. It’s not easy to do, but Mission Partners does this flawlessly.”
“Mission Partners employs a degree of thoughtfulness and intellectual investment that exceeds my typical experience with other consultants.”
“The Mission Partners team brings a powerful combination of disciplined expertise and creative problem-solving to any organization seeking to achieve its full potential.”
“Mission Partners has been an amazing partner… great listeners and brilliant strategists. They took the time to get to know our programs and our strategic objectives, and they created opportunities for us that perfectly fit with our goals and that we never could have made happen on our own. Carrie and her team are geniuses at leveraging modest investments for maximum returns. They are among the most genuine, friendly, and conscientious professionals we’ve worked with in our twenty-two year existence.”
“It was refreshing to watch how you were able to take all of our ideas, and organize them into a unified vision. When Mission Partners [was recommend to] me, frankly I didn’t know what to expect…. But after seeing you guys in action, we would be lost without you.”
Together, we'll make big things happen, for the better.