As we release this social impact report—our fourth now since becoming a Certified B Corporation™—I find myself reflecting on the state of our collective health. The 2021 year carried many important storylines beginning with the attack on the U.S. Capitol on January 6th which marred the tone of the Presidential Inauguration just two weeks later with elevated threats to our democracy. Mass shootings in Atlanta and Boulder, CO elevated ongoing national conversations about racial inequities which were further fueled by a conviction in the murder of George Floyd. Through all of that and more, the single story that shaped our collective history remained COVID-19. With more than 6 million lives lost to COVID-19 globally, it continues to shape our shared experience. As I reflect on 2021, at the intersections of those many storylines, I find strength and optimism in the many ways we turned the challenges of these times into opportunities for impact.
Working in partnership with our colleagues, clients, partners, and community members every step of the way, we used the power of communication to advance justice. We led campaigns designed to eliminate mis- and dis-information in public health. We launched initiatives designed to shift philanthropic dollars to historically underfunded communities. We amplified issues that resulted in federal policy change in support of local news. And, we helped organizations reorient their brands to be authentically aligned with their missions.
Looking back on 2021, it’s clear that we did all we could, with all we had, to change and challenge the inherent power in communications, for good. Together, we worked to make every step an intentional step toward our vision for an anti-racist future.
This year’s report is intended to show you how. With updates on how we leveraged our small business as a force for good, stories of positive impact in partnership with our clients, and a preview of where we go from here, I hope this year’s report reminds you that small can be big, too. And that together, anything is possible.
Carrie Fox (she/her)
Founder and CEO
Mission Partners, Benefit LLC