April 2026
Dear Friends,
As we release this 2025 Social Impact Report—our eighth such report since becoming a B Corp in 2018—I am reflecting on what it means to remain steady in unsteady times. Although much changed in 2025, including many things we could not control or predict, our steadfast commitment to purpose never wavered.
The social, political, and environmental events of 2025 required many of us to do the nearly impossible: to meet rising demands, navigate shifting policies, make sense of the nonsensical, and respond repeatedly to urgent calls for support, all while holding true to the missions we set out to advance.
In 2025, we set out to be your partners through the uncertainty, showing up with care, courage, and clarity. We kept our eyes on what was possible, and our feet moving forward—especially when forward wasn’t easy.
I often say that communication is one of the most powerful tools to advance social change. This past year reminded us that communication is not only what we say—it’s what we prioritize, what we stand for, and what we commit to doing, consistently, even when the path is uncertain.
That commitment to consistency: in our mission, our values, and in each one of you, is the heart of this year’s Social Impact Report.
Our “Steadfast Commitment” is not just a theme for this annual report. It is our way of operating—rooted in the belief that business can be a force for good, and that the most meaningful impact is built through long-term investment, principled action, and genuine partnership. A steadfast commitment means we don’t just support organizations or causes when they’re trending; we support them when they’re being put to the test.
This report offers a window into what our steadfast commitment looks like in practice:
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The work we did in partnership with mission-driven organizations over the past 12 months;
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The ways we leveraged our small business to create meaningful impact beyond the bottom line;
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And the progress we made toward being the kind of “mission partner” that these times require.
We are proud of what we accomplished this year, and even more proud of how we accomplished it: by showing up with integrity, anchored to our purpose, and holding tight to the belief that even in difficult seasons, progress is always possible.
In Service,
Carrie Fox (she/her)
Founder and CEO
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