Focus Area
Education + Technology
We promote access to education and skills training and support open, accountable technology systems that foster healthy and equitable outcomes.
WHY IT MATTERS TO US
Education is one of the most powerful tools a person can have to build a better life: for themselves and their families.
We help people gain access to the skills they need to be ready for the work ahead. And we know technology can be one of our greatest tools and greatest risks. We work to support open, accountable technology systems that power healthy and equitable outcomes for all.
WHAT WE BRING
Branding, campaign, and messaging strategy for institutions expanding access to education, skills, and opportunity, from higher ed institutions rolling out innovative new programs to nonprofit workforce solutions that help fill necessary gaps in today’s workforce.
For an institution expanding access to education, skills, and opportunity, we can help:
Refresh brand and messaging to make your value clear to students, families, funders, and partners
Build integrated marketing campaigns rooted in real stories that drive awareness, enrollment, and engagement
Make the most of milestone moments, from campaign launches and announcements to grant openings and ribbon cuttings, with full media engagement and project management
Craft strategic and editorial plans that ensure your story and brand remain relevant among national news headlines
Translate complex programs into clear communications and design
Featured Case Study
The Universities at Shady Grove
The Universities at Shady Grove is an innovative shared campus for nine of Maryland’s top public universities, and a national leader in accessible higher education. For this groundbreaking institution, we powered a defining moment: the grand opening of a $175M biomedical sciences and engineering facility. We managed all communications, media, and project complexities for the building’s opening, as well as a same-day STEMM showcase spanning 14 academic programs and 8 industry partners. Together, we exceeded the attendance goal by 20% and earned 7.8M media impressions, including front-page Washington Post Metro coverage. Our earlier “Power of 9” integrated marketing campaign laid the foundation for this event and was built on alumni stories that drove philanthropic support and consumer interest in the unique higher education institution.
our work in action
Additional Case Studies
-
We tailored customizable messaging to deepen engagement, loyalty, and donations among constituents.
-
We led a brand refresh for this workforce development leader in a moment of remarkable growth, connecting people to skills and jobs.
-
We refreshed the visual brand and messaging of this NYC charter school network, driving greater understanding and engagement.
Related insights and resources from Mission Forward:
A Call For All of Us. Every choice about how we build and talk about AI is a values statement; how we care for the margins is the truest test.
Aligned for Good. Why AI, used and governed well, can open new doors to learning and mission-driven work without replacing human thinking.
Getting Better Every Day. How Ike Anand is leading a beloved institution calmly through the change AI is bringing to every organization.
Resilience as a Muscle and a Mindset. STRIVE's leader on workforce development and why the infrastructure that connects people to jobs is the product, not the overhead.