Children’s HealthWatch

by

Project Scope

  • Campaign Development + Activation
  • Design + Creative

Overview

Nearly 80% of our overall health is shaped by social and environmental factors—things like food, transportation, and housing. Yet, 7 million people live one crisis away from eviction and 21 million people pay too much on rent. But, what’s at stake is more than “affordable housing.” It’s acknowledging that hard working parents who pay their taxes are increasingly unable to pay their rent or afford a mortgage—and that has damaging impacts on their health and the health of their children. Children’s HealthWatch—who has been collecting real-time data in frontline healthcare settings since 1998—discovered that housing—its accessibility, its stability, and its affordability—matters a lot. It matters for the growth and development and health and well-being of young children.

Strategy

We began by developing a message framework that Children’s Health Watch could employ to shift public perceptions and policies about the relationship between housing and health so that a new, more healthful future can emerge for young children and their families. Using this framework, we created a practical and easy-to-use communications toolkit for children’s health advocates across the country. The toolkit lays out in plain language many of the central issues in housing and mental health including intergenerational stress, adverse childhood experiences, and community support. 

Impact

  • Children’s Health Watch are more equipped to talk about the relationship between housing and children’s health utilizing plain language, storytelling, and research 
  • The toolkit equipped health practitioners with actionable resources, such as talking points, social media posts, fact sheet, and op-ed outline, to engage government officials and public health leaders as partners and allies on children’s health and wellbeing.

cover of the Children's Healthwatch toolkit

inside of Children's HealthWatch toolkit