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Changing the Narrative

By Carrie Fox

I was 16 and working my earliest job in public relations when I first experienced the power of narrative change.

It was coming on Christmas and I had been tasked with telling the story of another 16-year old girl living with a severe case of juvenile arthritis. The condition limited her ability to walk but this young woman was determined to run a local road race to support the Arthritis Foundation. She was determined to change the narrative that she believed others had set for her.

I pitched her story to the New Jersey Star Ledger, and one Sunday soon after, it landed on the front page. It seemed that her story resonated with far more people than just me. I remember her parents’ gratitude for sharing her story, and the boost of confidence they believe it gave her to continue challenging the perceived limitations of her condition. I also remember how that story changed my own attitude and response to persons living with disabilities.

She was my first agent of change. She was an expert-by-experience who showed me the power of positive storytelling to shift perceptions. Telling her story cemented my desire to pursue a field in storytelling, and to pursue a certain kind of storytelling—the kind that could challenge people to look, and then look again at the issues.

I placed that story in the New Jersey Star Ledger almost 25 years ago. Since then, I—and later, my team—have had the blessing of supporting hundreds of people to tell their stories, in their own words, to close gaps in understanding on issues as varied as foster care, homelessness, economic mobility, access to education, and the environment. To many, narrative change is just another jargon term that gets tossed around in politics and philanthropy. To us, it’s a powerful tool to shift how people interpret and understand the world around them, with the goal of making the space between us as humans smaller.

This November, Mission Partners will host its next Mission Forward® convening, and, you guessed it, we’ll take on narrative change. We’ll open the doors wide to our community, and we’ll create an experience that allows every participant to hear and examine the stories behind the issues. We’ll be joined by award-winning national journalists who will retrace their steps on how they’ve told stories on issues of immigration, criminal justice, public health, and education, and we’ll spotlight community members who have experienced those issues first hand.

I invite you to join me in this journey, and to dig deeper in your own understanding of the issues. You might be surprised by what you discover.

Mission Forward: Narrative Change will be hosted on Friday, November 16th at AFI Silver Theatre in Silver Spring, MD. If you’re interested in attending, please email bayonia@mission.partners to be added to the invitation list.