Insights

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Creating A Customer Experience That Goes The Extra Mile

There's a yellow Post-it note that’s been anchored to my desk for many months now. It’s scribbled with a newish take on an old adage by Hall of Fame football player Robert Staubach, who said “There are no traffic jams along the extra mile.” …
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Three Ways to Make Your Message Stick

By Carrie Fox   Think about the last request you made of someone that went unanswered. Maybe it was to a colleague, a potential funder, or a journalist. Why do you think they didn’t respond? Maybe the request came in at a…