At the end of 2020, REDF hired Mission Partners to support the launch of its new strategic plan. Mission Partners guided the REDF team through the articulation of its strategy to elevate REDF’s approach to workforce development through employment social enterprises (ESEs). Mission Partners also developed a comprehensive communications roll out strategy that combined opportunities for thought leadership, a public and media awareness campaign, and stakeholder engagement to introduce the strategic plan.​​

The new strategic plan was deployed via a coordinated digital roll out, which included web and social, as well as targeted and broad email outreach. Mission Partners held a well-attended and well-received message training session for staff to familiarize and personalize the key messages developed for the launch announcement. Mission Partners translated key components of the strategic plan into compelling and understandable graphics. These graphics were incorporated into the external facing strategic plan and into a comprehensive refresh of REDF’s partner pitch deck​

As a result of these efforts, REDF exceeded its goals for an increase in web traffic, social media engagement, and email open rates/click through rates. Learn more and read the plan: The Power of Work and the Potential of an Inclusive Economy.