In May 2020, the Low Income Investment Fund (LIIF) hired Mission Partners to support the launch of its new strategic plan. Following an intensive planning process that began in 2018, Mission Partners guided LIIF through the identification of a bold ten-year goal, as well as the articulation of key messages to introduce LIIF’s new strategic direction and demonstrate its commitment to center racial equity in its work and drive equitable outcomes in ECE and affordable housing.  Mission Partners also developed a comprehensive communications roll out strategy that combined opportunities for thought leadership, a public and media awareness campaign, and stakeholder engagement to introduce the new LIIF strategic plan, the new CEO and management team and expanded Board, and offer a coordinated prelude to the NAHT announcement in early October. 

The new strategic plan was deployed via a coordinated digital roll out, which included web and social, as well as targeted and broad email outreach. Mission Partners held a well-attended and well-received message training session for staff to familiarize and personalize the key messages developed for the launch announcement. Mission Partners translated key components of the strategic plan into compelling and understandable graphics. These graphics were incorporated into the external facing strategic plan and into a comprehensive refresh of LIIF’s partner pitch deck

As a result of these efforts, LIIF met its goals for an increase in web traffic, social media engagement, and email open rates/click through rates. Perhaps more importantly, “Mobilizing Capital to Build Communities of Opportunity, Equity and Well-Being,” LIIF’s Strategic Plan, has been downloaded 500 times and LIIF has successfully leveraged the plan and supporting materials for several prospective partner meetings.