The Universities at Shady Grove 1

Guest speakers and students cutting the ribbon at the Universities at Shady Grove's grand opening of their new Biomedical Sciences and Engineering Education facilty

Photo courtesy of The Universities of Shady Grove

Project Scope:

  • Campaign Development + Activation
  • Design + Creative


The Universities at Shady Grove (USG) was celebrating the opening of a fourth academic building—a $175M Biomedical Sciences and Engineering Education Facility, known as the BSE.  As a long-time, invested partner in Universities at Shady Grove, Mission Partners previously supported USG on the groundbreaking ceremony for the building and managed complexities of project management, communication, and media support for this critical moment in the organization’s history, and future. 


  • The event kicked off with a luncheon and program, featuring the presidents of three partner universities: University of Maryland, Baltimore; University of Maryland, College Park; and UMBC. 
  • Following the luncheon, guests gathered in the atrium of the BSE to hear from speakers­­—including Governor Larry Hogan—and to celebrate the official ribbon cutting of the building
  • After the ceremony, guests explored the building and participated in a Science, Technology, Engineering, Mathematics, and Medical (STEMM) Showcase, which brought aspects of the building to life with displays from 14 academic programs and eight industry partners. Students and staff were stationed throughout the BSE to serve as interpretive guides for guests. 
  • Mission Partners also designed the event material, included stage banners, and an brochure that served as a self-guided tour for the building


  • The event exceeded the set attendance goal by 20% with 600+ guests
  • The event boasted a strong print and broadcast showing—eleven onsite media teams—and coverage of the event garnered more than 7.8M impressions from 13 news stories, including two consecutive days of coverage in The Washington Post with an op-ed and feature piece on the front page of The Washington Post’s Metro section.

self guided tour pamphlet of the new BSE building at USG

See more examples of our work with USG.