A group of students sit around a conference table, learning from Carolyn Lowery

Like many in our community and around the world, Mission Partners and Leadership Montgomery made the decision to postpone our annual Spring Convening, The Business Case for Race Equity. The rescheduled event will now take place on October 6th at AMP by Strathmore. To keep this important conversation going between now and October, Mission Partners will share a monthly racial equity blog featuring interviews with business leaders and community members embedded in this work. 

Here’s the second blog in our series featuring an interview between Carrie Fox and Carolyn Lowery, a new instructor with Mission Forward E-Learning.

Carrie Fox: Hi Carolyn. I’d like to use this blog to introduce you to our community as a new instructor for Mission Forward E-Learning. Could you start by sharing your journey and motivation for racial equity work?

Carolyn Lowery: That could be a very long answer! As an African American woman race has always been part of my life. Starting school is really when I remember having to address issues of race, racism and equity. I would have to work harder or be well-mannered to not draw attention to myself — there were lessons I learned at a very young age. I learned there were haves and haves not and often that was based on race. That led me to stretch myself in terms of understanding culture more, being more empathetic, listening more. 

In seventh grade my friend was diagnosed with Seasonal Affect Disorder. She was out of school but her family had access [to treatment] so she was able to leave and come back to her grade and be successful. I went to a different school in high school, with more people of color and a different socio-economic class. I saw a person who went through almost the same experience but didn’t have the same access to the same level of care. She was held back a grade, it affected her self-esteem, her social group and she dealt with many things I don’t think my friend in seventh grade had to experience. And so realizing that difference is what led me to thinking about this deeply. 

CF: What has been your pathway into the work that you do?

CL: I have always been fairly involved in justice or fairness. Justice has always been a big part of my character. As I got older and as I was thinking about a career, I wanted to impact that as best I could. That has looked different over the years because I had to learn my skills and learn myself – where my strengths were. That journey itself was its own equity journey. 

Having different levels of mentorship — or not — or opportunity — or not — or being put in jobs where my skills were not the strongest, I think a lot of it had to do with race and gender. It didn’t help speed the process for me to get where I want to be professionally and I have seen that happen with a lot of friends and colleagues of mine of color. The roadmap to get to where they wanted to be was a lot harder because of equity issues in workplaces. These deeply rooted constructs and policies we have in our country are not fair and they don’t serve our country if there is no fairness. 

CF: What is your take on businesses publicly working on race action plans?

CL: I think race equity work is human work. Creating policies and plans is part of the work, but how they are executed is what really matters. I have not seen a plan that considers a human being – I have seen a lot of plans that say you can’t do this or we will encourage this thing. But how to foster that and get there is a human development aspect, not necessarily a policy. So I’ve seen plans that have been put in place but the inequities lasted. I think because of the lack of humanity and understanding that interacting with someone is just interacting with a human being – it doesn’t matter the color, race, gender, etc.

I have also seen that it is really hard for people to be human because it requires vulnerability and that is not something that is often rewarded in our country or our work spaces. Without these things it is really hard to create equity. The plan can be fantastic but it has to be the people who are willing to make the changes. It’s a shift in thinking and behaviors and that is hard work. 

CF: Could you help us define an organization that gets it right? And some specific policies that help bring race equity to life?

CL: There is one organization I lift up all the time – Consumer Health Foundation led by Yanique Redwood. 

It’s incredible the way she has worked to bring equity into the office. She has personally and professionally spent time analyzing what inequities look like. She took a sabbatical and thought deeply about what needed to change in the leadership and the processes and policies — and then she implemented them. Some things she changed are how often people need to be in the office; working from home grants more flexibility and that is related to equity in a lot of different ways. Or when somebody has a doctor’s appointment they can take the day off. Because health is important and so you’re not rushed to have to get back to your job or your work when you’re thinking about health challenges. 

These are human things that relate to equity in the work place. I know the staff there are extremely productive and incredible people. Her thought process of understanding the human connection to an equity plan led to a better work environment, which leads to equity. 

CF: I have one last question for you – and it’s about teaching. Can you share why you love teaching and what about teaching sparks a fire within you?

CL: I love teaching because I learn. Whether I’m in front of a class or online, I have to learn. If I am preparing anything to teach, the depth of information and detail that I’d like to give requires me to learn. I love being in front of people and having discussions, I think that is the best way to exchange ideas and for innovations. I think it is also a skill of mine to be able to relate to people in personal ways and for them to learn information in a way that is best for them. When you’re in front of a classroom you can see how people learn and it stretches me to think more innovatively about how to share information. Seeing that click of understanding in students and learners is very rewarding and it’s very rewarding for the student as well. 

I also just believe that information is another equity issue and challenge. Hoarding information is a way that inequities can continue and I strongly believe that people should have as much information as they want and can have and can hold in whatever area that they are interested in. So this is a way for me to balance the playing field a bit. Information is so important and it’s not something that can be taken away. Once you have it, it’s yours and you can use it in the way that is best for you.

CF: Thank you, Carolyn. I have really enjoyed talking with you today. 

CL: This was interesting and it made me think, thank you. 

Photo of Boat Under Cloudy Skies

Last week marked 21 days since we began remote work at Mission Partners. It’s said that 21 days is what it takes to form a habit, though nothing is feeling quite habitual yet. We are all in an extended period of uncertainty, as news of the coronavirus begins to hit closer to home. We are bracing for the extended effects on our business, our mental health, and our paychecks, while many of us are mourning all that has been lost.

What was once our “normal” may not return, but I have great hope in knowing that we will emerge from this. Different, yes, but we will emerge.

While we navigate this new way of living, I wanted to share a few ways you can keep focused on forward motion, enjoy a shared experience to support small businesses and nonprofits, and spread some kindness in your community.

On Strategic Planning. If you are leading an organization, a team, or a project during the time of coronavirus, it is natural to feel lost, or unable to see a path forward. But, through chaos can come great innovation, and there can be a path forward for your work, too. If you don’t know where to start, join Mission Partners’ leadership team this Thursday (and every Thursday in April and May) at 4:00 PM ET for an open office hour and virtual community conversation to help you move your work forward. Our first conversation will be on “Shifting Your 2020 Business + Development Strategies During COVID-19”. We are also planning conversations on self-care, wellness, parenting while working from home, and virtual office success. Interested? Email us for the calendar invite and log in details.

On Connecting Beyond Zoom Calls. If you’re getting tired of the back-to-back video calls while working remotely, you’re not alone. And while the virtual happy hours are a nice tool to connect socially, we’ve had trouble finding opportunities to connect over shared experiences that provide both a social connection AND a support mechanism for small businesses and nonprofits. So, we’ve teamed up with our friends at Theatre Lab to host a virtual dinner and live show on Sunday, April 26th. Order dinner from a local small business, dress up (at least from the waist up!), and support the mission of Theatre Lab from your own home. Tickets are $15 and all proceeds benefit the Theatre Lab School of the Dramatic Arts in Washington, DC. Learn more and purchase your ticket here.

On Spreading Kindness to Those Experiencing Social Isolation. My 4th grade daughter Sophia and I spent much of last year writing a book for kids and their families called Adventures in Kindness, which will be released next month. The book is filled with 52 adventures to improve the world around you, and many of the adventures can be completed right from your home if, let’s say, you happen to be sequestered for an indefinite amount of time due to a global pandemic. Pre-order an autographed copy by May 10, and we’ll throw in a free pack of notecards that you can use to stay connected with friends and family who are experiencing social isolation. Bonus: 100% of proceeds from notecard sales will go to Feeding America to support their COVID-19 relief efforts.

On Rethinking Business Operations. Millions of business owners are scrambling to reinvent their businesses. Many have already found innovative ways to roll with the punches - from rethinking supply chains, redeploying staff, offering crucial advice, and even recreating your favorite bar online. Our friends at Real Leaders Magazine asked 16 smart CEOs and business owners how they’ve adapted to our new virus-ridden reality. Check out their article and pull some inspiration from these organizations who are leading for good amid rapid and constant change.

On Prioritizing Mental Health. While quarantine is by far the best tool for quickly limiting the spread of an infectious disease, it comes at a high price for our mental health. I took my first mental health day of the quarantine last Friday, and I’ve reinforced to my team to consider the same. We’re also sharing ideas and resources to support each other, from a 30 Day Yoga Challenge, to top Netflix movies and virtual vacation ideas. How are you caring for your mental health and well being during coronavirus? Share your ideas with me here, or on our LinkedIn page.

I hope this little list of good ideas and resources helps you through this day. If there is anything else you need at this time - whether it’s support on a project, a virtual community conversation topic, or something else you’d like to talk through, drop me a line - I’d love to hear from you.

Stay Safe and Healthy-
Carrie Fox, CEO and Founder
Mission Partners, Benefit LLC

People shaking hands after a meeting

By Susanne Pirone

Time. Talent. Treasure. If you lead or manage a nonprofit board of advisors, you’re likely very used to those three words. At the broadest level, these words set shared expectations for what board members are expected to bring to their board position: how much time they’re expected to spend on or in support of the organization each year, what professional talents they’ll be able to lend to the advancement of an organization’s mission, and what level of financial treasure they’re expected to give or get through fundraising efforts.

The trouble, however, is that many board leaders and executive directors don’t take the time to qualify these terms much more specifically than I just have, which can leave board members with uncertainty about their commitments, or not fully engaged with the organization—leading to much less effective boards in general.

At Mission Partners, we spend a lot of our time guiding organizational leaders in building and growing their board relationships. We know that turning friends and allies into champions and ambassadors can be the most surefire way to advance an organization’s mission.  But it takes time, talent, and sometimes a bit of treasure from the organization as well. As I’ve reflected on our experiences from this year, I wanted to share 12 important tips to make more of your board engagements in 2020:

  1. Do your research. Invite participants who have a personal, or institutional commitment to your organization or issue area.  Participants who have had involvement with the issue before, or work for organizations who have supported the issue area through volunteerism, grants, or event support in the past will be your warmest leads.
  2. Recruit for diversity. Build a group of advisors who are different from each other and bring different strengths to the table.  Think of diversity from various perspectives – industry, professional expertise, age, race, gender, background.
  3. Have end goals in mind. How will this advisory board help you advance the mission and goals of your organization?  Build your board with your end goals in mind, and ensure that you have committed people sitting around the table with the skills needed to advance your goals.
  4. Know their role. Have a very clear vision for the role of your advisory board, and be able to consistently and clearly communicate it to current and prospective members.  Draft a volunteer job description for members, and ask them to sign off on it each year.
  5. Make meetings count. Your board members are busy and their time is valuable.  Craft strategic, action oriented agendas.  Advisory board meetings should not just be “report outs” on what your organization has been doing.  Consider structuring your advisory board with sub-committees, where members are in charge of advancing the work, and reporting progress when your group gets together.
  6. Expect their involvement. Members of an advisory board are your leadership volunteers in the community.  They should be present at your events, active at your meetings, and consistently helping you advance your goals and the work of your organization.
  7. Provide visibility. Provide your advisory board members and their companies visibility in as many ways as you can.  List them on all materials, websites, and advertising supplements, as appropriate.  Engage them as spokespeople for your organization.  They can tell your story just as well as you can, and it has more weight coming from a third party than coming from a staff person.  Showcase their companies as leaders in the community, and provide a platform to elevate them as leaders within their place of business.
  8. Make clear, in-person asks. Don’t bury action items and asks for your advisory board in a blanket email.  Don’t even rely solely on mentioning your action items and asks during your meetings.  Make your requests in person, make them specific, and tie them back to your overall organizational goals.
  9. Leverage their involvement. Leverage advisory board members in other ways/roles across your organization.  Engage them at your community and fundraising events.  Let them help you with staff development goals.  Give them a clear role in identifying and recruiting their peers as corporate prospects for your organization.
  10. Seek their feedback. Set an annual time to meet individually with each advisory board member.  Find out if they feel that they are effectively contributing to the organization.  Ask what they would change about the meetings and/or the kind of work they are being asked to do.  Determine if they think they have distinctive competencies that are not being utilized that could be of benefit to the organization.  Solicit their ideas for additional people to bring onto the advisory board.
  11. Have a plan. Make sure you have a succession plan for your advisory board.  Even the most committed and engaged volunteers will eventually need to step down from your advisory board.  New members and new ideas are critical to the forward movement of an organization.  Set a term of service for members, and have a pipeline for bringing new leadership volunteers into the fold.
  12. Don’t lose key volunteers! When a member sunsets from your advisory board, make sure you have ways to keep him or her involved.  This is an opportunity to transition these key leadership volunteers into other roles within your organization.

Above all, if you want to have an effective board, take the time to show gratitude, and not just at the end of their board term.  Small acts of gratitude, such as handwritten personal notes, go a long way in recognizing someone’s contributions to your organization, especially your volunteer advisory board members. Build into your organizational goals a plan for recognition and appreciation of these leadership volunteers.  Together, with the tips above, we are certain you’ll see a more effective and impactful board of advisors in the year ahead.

By Bayonia Marshall and Amira Barre

It’s mid-November and we can tell by our incoming emails that a big day (some would say the biggest day) in philanthropy is near. 

With subject lines like “Save The Date for #GivingTuesday” and “Giving Tuesday is just around the corner,” charities across the country are gearing up for the single largest giving day of the calendar year. 

And for good reason, according to the Chronicle of Philanthropy:

“Giving Tuesday held each year on the Tuesday after Thanksgiving, began in 2012 as an inspirational idea to counter the consumerism of Black Friday and promote charitable giving. The one-day event has grown every year and serves as the kickoff to year-end fundraising for many groups.”  According to WholeWhale, it is predicted that $502M will be raised across participating nonprofits this GivingTuesday.  

While there’s no shortage of tips on how to fundraise on Giving Tuesday, there’s less information to be found on how to ensure your Giving Tuesday campaigns are inclusive and equitable. So, we’ve gathered insights from experts here at Mission Partners to help you center equity and increase your impact on #GivingTuesday. Good news is, these are not “one and done” tips–they’re proven strategies that can take your fundraising efforts through 2020 and beyond.

Giving Tuesday Tip 1: Center Equity

Giving Tuesday has the potential to set your organization up for great success as you head into a new year. Ultimately, the messages your organization shares on this national day of giving can and should set the tone for the rest of the charitable season and beyond. But have you stopped to consider how your messages might be including some and alienating others?  

  • Pull out your upcoming Giving Tuesday email blast and read it against the tips that Carrie Fox outlines in her recent blog, “Was it Your Mail I Opened?”, such as “Have you compensated the individual(s) featured in your appeal letter, and “how have you invited those featured in your appeals to review and edit their stories for accuracy?” Keep in mind that if you’re sharing a story other than your own, you need to ensure that the person featured has the same opportunity to review for accuracy as your Executive Director would.
  • Consider the way you speak or write about your role in the community as you create a campaign around your appeal letters. Some words can carry bias and create divides, even though they may be used with good intentions. For example, the phrase “we serve” creates a hierarchy that portrays people or organization as saviors and takes the focus away from the residents, participants or community members that use your services. Instead, use “we work alongside” to foster a sense of collaboration and togetherness. Read more about inclusive and asset-based language in Elena Hilton’s latest blog, The Words Matter.
  • Go beyond the words and take into account visuals, as well. Visual elements can help or harm how your message is not only received, but perceived, so make sure that the intended values are communicated to your audience. As our Graphic Designer, Eleni Stamoulis explains, we are all faced with inclusive and equitable design choices whether designer is in our job title or not. One way to incorporate inclusive design is by using diverse images to challenge stereotypes and bias. 

Giving Tuesday Tip 2: Put Your Community First

At Mission Partners, we acknowledge that giving monetarily is not a privilege afforded to all people. Due to the systems in place in our society, some people have easier access to upward mobility, wealth, and resources, and therefore, have the economic means and financial security to donate to the organizations and issues they care about. Create opportunities for everyone to be included in your campaign, including those who can not support financially.

  • Start by putting the focus of your organization’s campaign on people first. Our founder and CEO, Carrie Fox, suggested in this recent fundraising roundup that  “you have to think about who is delivering and who is receiving the message.  The pitfall is that many organizations talk about their community versus creating a platform for their community to tell their own story.  The best condition for success is to think about who is delivering the message and is it truly inclusive about the community you are working to advance.” 
  • Get creative in the ways people can give. Create a pledge for volunteers in your neighborhood or partner with a local organization to help spread the word about your services. If you multiple chapters or locations across the United States, gather some of your most trusted ambassadors and host a potluck dinner to raise awareness and build supporters for your cause. And be sure to create experiences that appeal to high school and college students, perhaps even creating opportunities for them to create their own experiences within their school or campus communities. Of the current Gen Z population, 30% percent have already donated to an organization, and 26% have raised money for a cause.

Giving Tuesday Tip 3. Get Specific On Digital

Beyond email, think about how you engage with your donors and prospects across digital platforms. Mission Partners’ consultant and CEO of Positive Equation, Dana Bakich, suggests that you should spend a week or two priming and educating your audience around a single issue before presenting your ask. By December 3, your current and potential donors will be able to visualize and understand where their dollars are going. “Record or use live videos to capture what your organization is trying to solve for from start to finish,” says Dana and “don’t try to cram tons of information in the content you create.” Stick to one specific area around your cause that you want to ask for, and attach a dollar amount to it. For example, Dress for Success, a global nonprofit that provides professional attire for low-income women, primed and educated their donors by breaking down the suiting process, and attaching a dollar amount to it.: such as “For $20, you can provide a woman with her first career counseling session.” When you roll out your ask, people will remember the stories they heard, better understand their impact and feel compelled to give. 

Giving Tuesday is just around the corner, so don’t let this powerful day of giving go by without getting the most out of it. As you go forth with your campaign, remember: Lead with equity, center your community and get specific on digital. 

Want to perfect your giving strategy in 2020 or create a year round action plan? Contact us at connect@mission.partners to schedule an information session or click here to learn more about our Communications Planning + Activation services

By Elena Hilton

One of my favorite movies of the past few years is Arrival, which stars Amy Adams as a linguistics professor who’s recruited to figure out how to communicate with aliens that have landed on Earth. I’m not one for sci-fi stories, but as a writer, I love how the movie centers on the role that language and communication play in expressing who we are, how we think, and how we view the world. Words are more than just letters strung together. They shape our ideas, how we process information, and how we form judgments. And they are among the most powerful tools we have.

During my first month at Mission Partners, I took part in Mission Forward’s Race and Identity Training. I learned so much valuable information during that one-day session, but the activities around equitable and inclusive language stood out to me most. Prior to the training, I thought I had the tools to incorporate equity into my work, but it’s less about knowing everything, and more about continuing to learn and question the systems as I know them. In the workshop, we addressed our own identities, where we hold power and privilege, and where we are often pushed to the margins. My identity as a white woman in the United States allows me certain unearned privileges because of my race, while my gender means I must navigate the effects of sexist cultural values and policies. 

To that end, I wanted to share some tips I took away from our Race and Identity training, and continue to use in my day-to-day work at Mission Partners. Hopefully they will spark some a-ha moments for you, too:

  • Labels don’t apply to everyone.

Our brains are constantly searching for ways to categorize information through labeling, but certain words and phrases that might be embraced by some, could be shunned by others. When thinking about how to describe individuals and communities, it’s important to remember there are no “one-size-fits-all” labels. As a white woman, the most important thing I can do is ask, listen, and research, because my identity means there are many community experiences I don’t know firsthand. When discussing communities, I make a concerted effort to determine how those communities refer to themselves. When discussing individuals within communities, I’ve found the best course of action is to ask what terms they’re comfortable with, listen, and adapt to people’s preferences.

  • Think twice about the word “empower.”

“Empower” seems like a bold, positive word, doesn’t it? I definitely thought so, but during Mission Forward’s Race and Identity training, I learned to think about it from a different perspective. When we say an organization or a movement is empowering people, what we’re really saying is that those individuals don’t have power or agency on their own and require help from outside forces. Of course, that’s not true. Instead of using the word empower, consider using “support,” “offering tools,” or “working together to achieve a goal.”

  • Say what you mean.

Racially-coded language is embedded in so much of our day-to-day communications, you might not even realize how certain words have contributed to bias and discrimination. When writing, take a step back and think about what your words imply, paying careful attention to common phrases. One of the most commonly used terms when talking about young people who live in under-resourced communities is “at-risk.” Ask yourself, at-risk of what? Living in a certain area doesn’t make you a risk. A young person living in an under-resourced community shouldn’t feel like they are to blame for the institutionalized barriers impacting their life. 

Don’t be afraid to call out systems of oppression. A word that gets avoided a lot is racism, especially in reference to statements made by people in positions of power. If something is racist, say it’s racist. Don’t say it’s “racially charged” or “inappropriate.” In fact, many news outlets, such as NPR, have explained their decision to label some of President Trump’s tweets racist. By explicitly calling out racist tropes, NPR listeners who weren’t familiar with the history of the phrase “go back where you came from” had an opportunity to learn. So, let’s call racism what it is so we can work to address it by offering solutions on how we can move towards combating it.

If you, like me, are always searching for ways to make your communications materials more thoughtful and inclusive, I’d encourage you to check out this resource that’s been enlightening for me: SumOfUs.org’s Progressive Style Guide.

  • When in doubt, use statistics.

Data is your friendwhen used correctly. Words alone pose a challenge in crafting a complete, accurate narrative. “Aggregating” data by lumping groups together usually is not the right course of action, as it can erase identities. For instance, think twice before saying you have statistics on “Hispanic women.” Categories like this are typically far too overarching and likely can’t fully depict the individual cultures and backgrounds that fall within them. Disaggregated data ensures that people in communities are not viewed as a monolith. 

To offer some ideas, data points and research could be used to dispel the myth that the racial wealth gap is the result of individual actions. Or you could use data to show how racism causes higher Black maternal mortality rates and many other health-related problems. Just keep in mind that research, like language, can hold biases based on how its compiled, so do your due diligence to ensure the statistics and data at hand aren’t worsening or ignoring existing disparities. 

  •  Use people-first language.

The simple way you place a word to either be an adjective or a noun can make all the difference in how your audience thinks about the person you’re describing. Instead of saying “homeless person,” reframe your syntax to say a person experiencing homelessness. Instead of “foster child,” say child in foster care. People are so much more than their situations and environments. 

  • Continue learning.

What I am learning here at Mission Partners is using equitable and inclusive language doesn’t happen without effort. It requires an intentional commitment to continually learning about intersectionality and applying that knowledge on a daily basis. Above all else, know that communication has the power to shape our thinking and our culture at large. When you mindfully choose inclusive and equitable language, you’re helping to encourage a more inclusive and equitable world. 

Interested in learning more about how you can bring equity and inclusion to the forefront of your work? Reach out to us for a cup of coffee, or join us at Mission Forward’s next Race and Identity Training on December 11. 

By Eleni Stamoulis

“Design creates culture.”

One of my professors from grad school said this to my class when teaching us about the ethics of graphic design. He then showed us national campaigns he designed that sexualized women or encouraged young people to smoke. He was not proud of these successful designs, but shared them with us to show what our responsibilities were as young designers. It was the first time I realized that my work as a graphic designer has a much larger impact than simply conveying information in a visually appealing way.

Since starting at Mission Partners, I’ve been able to see first hand the impact design has on how messages are received and audiences are engaged (or left behind). Every day, we think about these intended and unintended consequences in our work, realizing that there’s design in everything we do and every decision we make—whether designer is in our title or not. We practice inclusive marketing and equitable design, which works to create social change through design and reflects our diverse world. In essence, it is “design for good.

We are a visual society. With the explosion of social media, the visual literacy of our culture has only increased. Think of how many platforms are purely image-based and why social content with images produce 180% more engagementImages are a common language we can all understand. But, if you were to go through today building a collection of all the images you see on social media and in digital advertising, what do you think you’d find? And what—or who—might be missing? In inclusive marketing and equitable design, the images and graphics that are being put out into the world should reflect the diverse and accepting world we want for the future—a world with less hate.   

As I reflect on my own growing practice of equitable design, I wanted to share the top three tips that I think can benefit all communicators—including those who don’t have “designer” in their title: 

1. Be more intentional about stock photography. 

It’s important to show a variety of races, cultures, genders, sexual orientation, ages, abilities, and body types. But also be aware of the positioning and context of the photo. For example, in a recent project, a coworker sent me this photo to use. The image depicts a brainstorming session in a workplace, with a mature, white man in the center writing on the glass wall, with a Black woman on the right and a white woman on the left. While it’s a great photo, it shows the white, male figure as the leader, consequently putting both women in a subordinate role. The image subtly perpetuates the societal notion that white, males are the leaders in the workplace. Instead I sent my coworker two alternative images to use—both are similar brainstorming sessions with sticky notes on the wall. The first shows an Asian woman at the front of the group and the second photo, a Black woman (actually the same Black woman from the original photo). These two images conveyed the same message, but a woman of color was in the leadership position. While this may seem subtle, it’s a small way to challenge existing assumptions and stereotypes. My favorite sites for diverse, free stock images are Unsplash.com, Pexels.com, Burst by Shopify, and Nappy.co. (If you can invest some money into stock imagery, I suggest PhotoAbility.net and RepresentationMatters.me for great photos of people with differing abilities and body shapes, respectively)

2. Make your design accessible for people with differing abilities. 

Don’t forget that inclusive marketing materials and equitable designs don’t just consider what goes into the final product, but who will see and read them. It can feel overwhelming to think about all the accessibility issues that need to be addressed, but your social media is a great first place to begin. Start by adding alt text to your images so people with visual impairments can enjoy them as well. Alt text, or alternative text, is used to convey the information that the visual represents when it cannot be seen by the user. For people using screen readers, this is the text that is used to explain the photo or image. Adding it is slightly different for each platform so simply Google “How to add alt text on [insert social media platform]” to find out how. Other ways you can ensure accessibility in your designs is to run graphics through a colorblind simulator or add captions to a video. 

3. Make sure the images match the words/message. 

When all is said and done, words are unbeatable in their ability to be precise and detailed. It is important that your message is consistent across both the visuals and the written language. Not only will the message be clearer for your audience, it will be a more powerful, memorable, and lasting message.The visuals of a project are often dictated by the message, so it’s important to make sure your message is clear/provides a solid foundation to build on. If you’re interested in creating a message centered on equity or in getting more tips on the good work you’re already doing, register for one of our Mission Forward® workshops on equity. We host two separate workshops that can help you be more equitable in your language: 

  • Race + Identity Workshop works on building shared language for addressing and reducing harmful environments at work, providing guidance on effective practices and the latest language around diversity, equity and inclusion. Our two-pronged approach addresses both institutionalized racism and oppression as well as the interpersonal racism and oppression. 
  • Equity + Design Thinking Workshop helps you work through your stickiest communication challenge. You’ll learn how to apply a human-centered, equity lens to very specifically to your communications materials, messages and process. Our team will help you work through your current or upcoming communication materials to make sure you are communicating through an equity lens and finding the right solutions to the problem.

As Antionette Carroll, founder and creative visionary of Creative Reaction Lab has said, “Design is the intentional and unintentional impact behind an outcome.” And, as we often remind our clients and workshop attendees, we are ALL designers, even if we don’t have the degree or title. Every decision we make, every message we develop, has consequences and can easily reinforce or break long held stereotypes and biases. There’s great power in design—and equitable design ensures that you can use that power for good.

group of diverse people covering their ears

By Carrie Fox

Last weekend, I was listening to a radio program when I heard a fascinating interview. Truth is, I can’t remember the name of the individual being interviewed. I can’t even remember why he was chosen to be featured in the story.

But I remember very clearly what he said.

The radio interviewer asked this individual—an immigrant from Peru and small business owner in Texas—about derogatory language that has been used by the President specifically in reference to Hispanic and Latino immigrants: “When you hear those words,” she said, “you don’t hear him speaking about people like yourself?”

“You know,” he said, “the way I see it is, he speaks his mind. And I take from it only what I want to hear.”

When the interviewer pressed him, asking again whether he agreed with the President, he said:

“You know what? I don’t pay attention to it.”

Taking only what I need to hear? Not paying attention to it?

I wish I could say that this felt unusual when I heard it (it certainly felt uncomfortable), but it’s not all that different from what I’ve heard many times in interviews and conversations over the last few years.

This individual had every right to feel the way he did, but it might not have been the best approach.

Here’s why:

In politics, philanthropy, or professional settings, it’s common to “hear what we need to hear,” and to conveniently disregard the rest. In fact, a study published by the American Psychological Association found that people were twice as likely to select information that supported their own point of view rather than consider an opposing idea.

Science confirms: we hear what we want to hear and we disregard the rest.

It’s this issue exactly that led me to write about the troubles of like-mindedness recently, and why Mission Partners now hosts regularly sold-out workshops on how to bridge cultural and communications gaps in and out of the workplace. It’s why we train on how to build healthy, inclusive, and racially-conscious work environments, and—I suspect—it’s why we’ve seen a significant increase in requests to conduct perception research. Rather than traditional market research on a key issue area or brand, we’re conducting research on how organizations—and their leaders—are seen and perceived by others. It’s the perfect tool for organizations who are ready to fill gaps in understanding, and organizations who want to hear the whole story, especially after they’ve too long prioritized hearing only what they wanted to hear.

But, what’s interesting is that organizations aren’t necessarily calling us to ask for perception research. They’re calling because they want to understand why their donations are dwindling, why their membership numbers are falling, and why their subscribers are leaving. (Sound like a question you’ve wondered, too?)

The reality is, in nearly every case, it’s because at some point, the organization simply stopped listening, and started hearing only what they wanted to hear. The good news is: conducting a perception audit can give an organization exactly what it needs—including what it needs to hear—to build a powerful comeback.

Simply put: There’s great value and power in understanding what’s being said, even if you chose to disregard it the first time. And while hearing the information might not be easy, it’s also not out of reach.

Consider this:

  • The next time you’re in discussion with someone you disagree with, don’t try to “win” and don’t try to convince anyone of your viewpoint. Instead, sit quietly, listen, and keep an open mind. Ask them to convince you and see what you can learn from their point of view.
  • Or, the next time you feel compelled to share a link on social media about current events, ask yourself why you are doing it. Is it because that link brings to light information you hadn’t considered? Or does it confirm your currently-held world view? Instead of posting that news link, consider tracking down an article that makes a counterpoint and engage your network in an entirely new perspective.
  • And, as I shared in my like-mindedness post, vary your listening habits. Instead of listening to the same morning news program every day, consider trying something completely different. See what you can learn when you simply listen to a different perspective.

Whether we like it or not, we all tend to believe that our opinions are very well-informed and valid, even though we often don’t know why we think the way we do. It’s simply easier to believe what we want, or what we’ve always believed. But there’s no knowledge or power in that. Instead, work hard to listen, and to understand beyond what you believe.

Then, see if your opinion still stands.

Two people of different races and genders sitting in front of their laptops

By Becky George

It has long been known that there are quite a few gaps to fill in the arena of diversity, equity and inclusion. Often, well-intentioned organizations try to tackle this work in some capacity but, in reality, may not have the resources or people-power to make it as effective as possible.  

At Mission Partners, we have committed to boldly speaking equity and working towards a more just world. We lead with racial equity and steer away from diversity-only conversations. Internally, we model how one might address this in their own workplace and want to share learnings and pitfalls. We have years of experience helping organizations develop their own equity action plans to meet and exceed their goals on diversity, equity and inclusion. 

Our Mission Forward® Race + Identity workshop is an important first step that provides guidance on effective practices and the latest language around diversity, equity and inclusion. Our two-pronged approach addresses both institutionalized racism and oppression as well as the interpersonal racism and oppression. We understand the importance of recognizing how these two levels of oppression cannot be solved without addressing the other. Unfortunately, we have seen this happen repeatedly which prevents progress from occurring. 

Here are some of the ways we’ve seen organizations miss the mark on equity work: 

  1. Hiring a “Diversity Officer” – Without full buy-in from all of senior leadership, staff members who are hired for this type of position may not be set up for success. Goals and deliverables set for this person will likely not be met due to an organization’s competing priorities.
  2. Letting work crises push equity work off the table – In times of crisis, it is easy to let things fall by the wayside to focus on what must happen to end the crisis. However, if equity-based work is not at the center of crisis strategy then the communities who need the support most will likely not be prioritized well.  
  3.  Relying on people of color to own all the “diversity” work – Although it is important for people of color to be key stakeholders and leaders in the work, it is a pitfall when they are the only stakeholders in the work. It is the duty of everyone within the organization to take ownership of the work to move into progress. 
  4. Continuing to do things the way they’ve always been done – If organizations do not take the time to examine their policies, practices and procedures, they risk replication of ongoing inequitable standards. 

The concept at the center of our Race + Identity workshops is to build a culture of empathy as well as develop shared language on racism. We use the time to brainstorm and learn what has and has not worked within organizations to create the next steps on how to implement more actionable equity plans in the workplace. 

| At Mission Forward®, we create transformational trainings that model what is possible in the world. We believe that the future will be inclusive and just. 

Each month, we bring together six thoughtful participants who are ready to tackle racial equity in their workplace and give them practical tools to do the work. As with all of our other workshops, we take a person-first approach in centering equity and justice. Soon, we will be debuting our executive-level Race + Identity workshop for C-Suite leaders and other senior leadership members. Contact us at connect@mission.partners to hear more. 

Our workshops are adaptable and relevant. No matter the industry or the discipline, whether you work on issues of healthcare or housing, to authentically center equity, there must be a willingness to talk about race and center anti-racism in all of our work.

To learn more about Mission Partners’ upcoming Race + Identity Workshops, and to reserve your seat, visit MissionForward.us

Speakers on-stage at Mission Forward event

By Bayonia Marshall and Elena Hilton

Early last week, Mission Partners hosted its 2019 Mission Forward®  Spring Reception, Hear Her: A Call To Action on Maternal Mortality. Held at Kaiser Permanente’s Center for Total Health in Washington, D.C., this thought-provoking event featured distinguished speakers who offered a wide range of perspectives on Black maternal health and mortality. Our two panels approached this topic from both a local and national perspective, and we heard from prominent midwives, journalists, doctors, and policy leaders. This gave us all an opportunity to dive deeper into what actions are necessary to make progress toward equity in maternal health as well as our own areas of work.  

(On a personal note, Hear Her coincided with Elena’s first day joining the Mission Partners’ team as a new Strategist. “And what an amazing introduction to Mission Partners it was. I was blown away by the expertise of our speakers, and the enthusiasm and thoughtful participation from everyone in the audience was truly wonderful to see.”)

During the first panel of the day, Aza Nedhari, a Certified Professional Midwife, Family Counselor, and the Founding Executive Director of Mamatoto Village, and Ebony Marcelle, Director of Midwifery at Community of Hope/Family Health and Birth Center, spoke with Washington City Paper’s Kayla Randall about how Black women right here in the Washington, D.C. area have been directly affected by policies and a culture that undermine Black women’s authority on their own reproductive and maternal health. The inequities in the city—specifically in Ward 7 and 8—mean women living there often encounter far more barriers when searching for nearby health providers. In those areas specifically, maternity wards have closed  leaving people with few accessible options for care. Both Aza and Ebony emphasized how helpful collaboration between OBGYNs, midwives, and doulas can address inequities at all stages of maternal health, and how midwives and doulas should not be seen as luxuries that only wealthy women can access.

One point that really stuck with us was the distinction of how the issue is framed in the United States. Panelist Linda Villarosa, a New York Times Magazine contributor and Director of the Journalism Program at The City College of New York in Harlem, said it clearly: “When I first began [writing on maternal mortality], I thought ‘Oh, it’s about race.’ But [soon learned] it’s not about race. It’s about the impact of racism.” This sentiment was reaffirmed during each discussion throughout the morning. Black women’s voices and concerns are often brushed aside, and healthcare professionals have shown time and time again they don’t always trust Black women to be experts on their own health. By not only acknowledging racism and the disparities in the healthcare system but by taking action, we can help to address the underlying causes for Black maternal mortality and lower the number of preventable deaths in the country.

Along those lines, Dr. Joia Crear-Perry, Founder and President of the National Birth Equity Collaborative, also made an excellent point: “If we’re going to brag about American exceptionalism, we need to do things that are actually exceptional, like supporting healthcare for women and people of color.” Solving this crisis requires not only listening to and amplifying the voices of Black women and supporting Black women-led initiatives, but also advocating for healthcare policies that benefit underserved populations. Ensuring all hospitals accept Medicaid, and that doulas are recognized by each state as a vital part of maternal healthcare, will help make the U.S. a safer place for every pregnant person. Our panelists also encouraged women not to be wary about advocating for themselves. If one doctor isn’t listening to you, find one who will.

For those who were able to join us, we hope you gained as much from these conversations as we did. This is a call to action so we encourage you to not only listen, learn and invest but to take what you learned from Hear Her and apply this knowledge into building safer, healthier, and more inclusive communities where Black women’s voices are centered and lifted up.

If you would like a copy of our Call to Action guide, please email us at connect@mission.partners. We also recommend joining us in this lifetime commitment to anti-racism work by signing up for one of our workshops on equity and racial identity by visiting MissionForward.us.

by Carrie Fox

What happens when you put a mechanical engineer squarely in the center of a university’s department of obstetrics and gynecology? No, this is not the start of a joke.

In fact, it’s at the center of one of the most fascinating research projects aimed at making childbirth safer.

Dr. Joy-Sarah Vink runs the pre-term birth prevention center at Columbia University Medical Center.  As she said earlier this week on NPR, “rare diseases are being cured in this day and age, but we don’t know what triggers full term labor…when it comes to pregnancy, basic research stalled decades ago.” Most of our research about pregnancy comes from research performed in the 1940s.

But, as other parts of the medical field have evolved, it’s those gaps in knowledge that become issues of life and death.

So, Dr. Vink teamed up with an unlikely ally in Kristin Myers, a mechanics and design teacher who got her start in the automotive industry studying how rubber works under high heat. Together, they’re advancing a powerful new research study to understand what leads to the loss of a pregnancy right on the cusp of viability.

I found this story by NPR’s Alison Kodjak especially fascinating because it’s a perfect reminder that some of our most complicated problems are at the root of some of our most basic and shared experiences. 

But, that’s often where the opportunity lies.

There’s great beauty and power in bringing together unlikely allies in the pursuit of problem solving. It’s an approach I’ve championed since the very beginning of my career, working with the team at The X PRIZE Foundation—an organization that at its heart challenges how we take on some of the world’s grandest challenges.

The reality is that when most of us have a problem to solve, we zero in, take it apart, and focus on that one problem until we have it solved—or think we have it solved. But what if we’re thinking wrong about how to find the right answer?

Putting problems at the center of our thoughts shuts down our creative abilities, but when we start by thinking about the solution, visioneering our desired ending, as my colleagues at the X Prize used to say, we have a far greater success rate of developing that much desired breakthrough idea.

That concept is at the center of our Equity+Design Thinking Days at Mission Partners. Each quarter, we welcome up to 8 people in our Bethesda office to bring on their stickiest social impact or communications challenges for a day of guided Design Thinking exercises designed to provide fresh perspective to the problem.

Design Thinking is a human-oriented problem-solving technique that involves exploring and reframing complex challenges to generate fresh, new solutions. The process was first described by the late Nobel Prize Laureate Herbert A. Simon in his 1969 book Sciences of the Artificial, in which he outlined the core concept that designers have to first empathize with the people whose issues they are trying to address. Design thinkers, vs. traditional problem solvers place human needs at the core of their final product.

Since that time, Design Thinking has seeped its way into nearly every field and every industry. The human-centered approach has helped product engineers get in front of consumer needs and has turned social impact entrepreneurs into booming enterprises.

Given the emphasis we place on Design Thinking, in all of our work with social impact organizations, we decided to turn the process into a public workshop experience, embedding equity-building into the process as well.  Now, our quarterly Equity+Design Thinking Days help social impact professionals work in real time with a small group of unlikely peers to take on their challenges in an out-of-the-box, and most importantly out-of-their-office environment experience.

Through teamwork and project-based learning, participants are given fresh opportunities to see their challenges from a completely different perspective, and therefore gain fresh ideas on how to go about the solution.

No matter the industry or the discipline, whether you work on issues of healthcare or housing, to meaningfully take on the issues that lie ahead, there must be a willingness to go after problems in new ways, and to put people at the center of the solution. Most importantly, there must be a desire to take on the seemingly unsolvable. For when you do, you can experience solutions in powerful new ways.

So, bring on the unsolvable.  We’ve got just the day for you.

To learn more about Mission Partners’ upcoming Equity + Design Thinking Days, and to reserve your seat, visit MissionForward.us