Clinical Scholars

In 2021, as public health officials across the country were on the frontlines of messaging and managing a global pandemic, Mission Partners was engaged to lead a focused media and message training for Clinical Scholars, a national leadership program for experienced health care providers supported by the Robert Wood Johnson Foundation.

The 60 participants in the session included pharmacists, physical therapists, dentists, social workers, nurses, physicians, and many others involved with public health. Through mentoring, networking, and an intensive leadership curriculum centered on equity, they deepen their influence and impact as leaders with the power to transform their workplaces and communities. When the group gathered in the spring of 2021, all Scholars had one clear need in common: how to manage a range of difficult questions when there are not always clear answers. Carrie Fox led the team through a half-day training that detailed the basics of working with the media, the use of tools like a message map and bridging, and how to center equity through communications. As one participant shared: “Carrie’s advice was practical and timely. She laid out the message rooted in practice vs. bogged in theories…I can start using these tools today.”

In the months after the session, participants are still consistently using the tools introduced that day, and their confidence in engaging with the media has grown. While becoming an expert spokesperson takes time, the session helped the scholars deliver their messages to the media at a time when it was needed most.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I mostly build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about AI, UX, eCommerce, web strategy, and making the complex feel a little more human.

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CHC: Creating Healthier Communities

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