CHC: Creating Healthier Communities

Message DevelopmentBrand + Creative
Written By Kristine Neil

 CHC: Creating Healthier Communities, formerly known as Community Health Charities, has long been a respected leader when it comes to bringing communities, nonprofits, and businesses together around a shared commitment to better health and wellbeing. Over the last few years, CHC has been in a state of rapid growth and evolution, but its brand and messaging had not kept up. To elevate its new strategic focus and areas of growth, CHC needed a shift in name, a new mark, and a new brand story. The organization engaged Mission Partners to assess the current brand messages, ensure that the organization’s commitment to equity and inclusivity was showing up authentically in communications, and to refresh and roll out the brand with community participation and excitement. By clearly articulating CHC’s growth and rebrand to key stakeholders—and involving them in the process—partners were better able to understand the full range of customizable programs that CHC offers and the value added, and they felt ever more committed to the mission, given the new intentional focus on health equity. Partners acknowledged a deep appreciation for the process, especially CHC’s commitment to listening to its community rather than prescribing a solution. Board and staff reported high levels of energy about the new process, and stakeholders were overwhelmingly positive about the new brand experience.

To learn more about how we introduced the new brand, read this blog by Thomas G. Bognanno, President and CEO of CHC: Creating Healthier Communities

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I mostly build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about AI, UX, eCommerce, web strategy, and making the complex feel a little more human.

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