Building capacity for the nation’s leading nonprofit dedicated to mental health services, education, policy, and research.

Following 114 years of impact in mental health services, education, policy, and research, Mental Health America engaged Mission Partners to increase consistency across its brand and messaging, lead communications planning for the organization’s milestone moments, and publicly position its President and CEO as the newest leader of Mental Health America.  

Informed by research, Mission Partners updated Mental Health America’s messaging and visual brand, and incorporated the new messaging and brand on Mental Health America’s website and within a style guide. The refreshed brand acted as a foundation for the organization’s spring communications strategy and activation plan. The plan included key priorities throughout Mental Health Awareness Month and during Mental Health America’s annual conference, as well as thought leadership opportunities for Mental Health America’s President and CEO.  

As Mental Health America team members focused their energy on the most pressing mental health matters of our time, Mission Partners added capacity by serving as an extension of the Mental Health America communications team.