JustFund was launched in 2017, with a new take on philanthropic grantmaking: fueling the movement for social and racial equity, rather than reinforcing a broken system that’s inequitable, slow, and complicated. As the only nonprofit grantmaking platform developed by funders and organizers of color, JustFund challenges existing systems that prevent grantmakers from moving dollars to those leading social change. In early 2021, JustFund was ready to start a movement to upend traditional philanthropy and push for a “reset” across the field. This messaging is featured on an updated website and social media channels, a new funder pitch deck and infographics, and a newsletter series. Key messages are also shared in the context of thought leadership via blogs, videos, and speaking opportunities.

Mission Partners then supported JustFund in the launch of their $100 Million Moved campaign to announce a major funding milestone that amplified the work of over 4,000 organizations in traditionally underfunded communities. The official announcement and #ResetPhilanthropy campaign garnered over 410,000 impressions across digital and social platforms. Mission Partners also helped JustFund achieve a newsletter open rate that’s 15% above the nonprofit industry average. JustFund is positioned to continue moving millions in the years ahead—both to grow their organizational impact and help remove barriers to equitable grantmaking.

For JustFund’s five-year anniversary we developed an Impact Report and mailing detailing how JustFund has helped reimagine the grantmaking process.