Social impact organizations and nonprofits are coming to a social media crossroads, needing to decide whether their current social media strategy is working for them (if they have one) and whether that strategy aligns with their organizational values.

This crossroads is becoming increasingly common for leaders of mission-driven organizations, as social media is no longer a “nice-to-have” but a “must-have.” According to Nonprofit Tech for Good, at least 93% of nonprofits are on social media (based on Facebook usage alone), though despite this, only 44% have a formal social media strategy.

Given the rapid nature of change across social media platforms, we believe it’s best practice for organizations to audit their social media platforms quarterly. An audit can ensure you’re on the platforms that make the most sense for your audiences and are most aligned with your values.

To conduct your own audit, start with the why, bring some wisdom, and choose the way. We call this the Mission Partners’ WWW Framework to align social media strategy with organizational values.

Our guide, Is Your Organization’s Social Media Strategy Aligned with Your Values?, explores this framework and can help align your social media strategy with your organization’s values. You can download this, and all our other resources, from our Mission Partners’ Resource Library.

If you’re curious about how to develop a social media strategy that meaningfully impacts your community and aligns with your values, send us a note. We would love to support you.