Talking the Talk
¾ of respondents view internal and external communications as very important tools to move their work forward.
Not Walking the Walk
Nearly half of the respondents only commit between 10–50 hours per year to develop their own communications skills. That’s less than 2.5% of the total work hours in a year.
Challenging Times, Challenging Communications
51% of purpose-driven leaders cite “leading through challenging moments” as one of their top communications challenges.
As workplaces rapidly evolve to meet societal and stakeholder needs—from more inclusive policies to more holistic benefit packages—executives understand that their core skillset must evolve as well. Skills once deemed soft, such as empathy, emotional intelligence, and openness to feedback, are now the differentiating skills between good executives and great leaders.
Soft skills are essential for today’s C-suite leaders, but the hard truth is that they do not come naturally to everyone and can backfire if applied incorrectly.
Mission Partners surveyed 831 purpose-driven leaders from across the United States to rate their own effectiveness as a communicator and change agent. Findings show that the same leaders who highly value communication as a business strategy under-invest in growing their skills. And most leaders grapple with their roles as executive communicators, particularly in trying times.
Learn more about our findings, and how leaders can tap into the hard skills of communication to advance business strategies and the public good.
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