Professionals in conversation in board room

Where Ethics and Persuasion Meet

Every day it seems, as public relations practitioners, we are the ones who are our organizations’ dream killers. Often, our leadership thinks our only job is to convince donors, volunteers, constituents, or other stakeholders to donate, to volunteer, or to follow – through the messages and images we conjure up. But in real life, we walk a fine line between advocating for our organizations, their missions, visions, and values; and protecting and giving voice to our organizations’ audiences.
a Black man in a suit walking in front of a large window-wall that looks out onto the city

Corporate Responsibility in the Unpredictable Trump Era

Win, Lose, or Draw… I don’t think any of us know what the Trump era will bring. For companies, a Republican President and Majority signals a pro-business agenda for the next four years. But Trump’s populist approach is unpredictable,…