Carol Cone is an incredibly generous person. To hear her talk about what she does from day to day, she says her super power is connecting people, but that minimizes her story by a country mile.
Her brand of generosity has brought to fruition iconic projects and teams to create products and campaigns that have — by all objective measures —changed the world since she started building brands in the 1980s. She was behind Rockport’s Walking Movement, positioning the company for growth and eventual acquisition by Reebok; she created and grew the Avon Breast Cancer Crusade to span 50 countries, raising $1 billion; and with My Special Aflac Duck, she brought a team together to create a social robot that comforts children fighting cancer through their average 1,000 days of chemotherapy. Her accomplishments over her legendary career have well-earned her the industry moniker: “Mother of Cause Marketing.”
Even after a career of accomplishment, she’s far from finished. Now at the head of Carol Cone ON PURPOSE, she continues to push the field forward. Her work has built global movements, garnered hundreds of awards, and raised billions of dollars for a variety of worthy causes. This week, we went back to where it all began for Carol, how her values have shaped her career path, and the opportunity she sees as we crest 2020 and move into whatever comes next.
She stands atop a bold mission. We’re honored to have her join us for this first conversation of season two of the Mission Forward podcast.