In 2013, the Theatre Lab School of the Dramatic Arts, a Washington, D.C.-based nonprofit called on our team to raise awareness about the organization’s work during its milestone 20th year. What started as a tiny workshop for five students had grown into the region’s largest independent school for the dramatic arts. Yet, outside the theatre community, Theatre Lab’s story was largely unknown. During an initial in-depth interview with Theatre Lab co-founders, our team learned that despite the recession, Theatre Lab’s enrollment spiked by 55 percent between 2008 and 2012. Theatre Lab thrived largely because of its ability to tailor programs to people at all stages of life—especially the unexpected acting student. Using this narrative, we launched a targeted media relations campaign to promote Theatre Lab’s rich history, and top-notch faculty within the Washington, D.C community. Our efforts generated nearly 20 million media impressions, in outlets including, The Washington Post Magazine, Washington Business Journal, WTOP Radio and the region’s most listened to NPR affiliate, WAMU. Our efforts are credited with significantly improving brand awareness among potential donors and growing enrollment by nearly 10 percent in one year– a record for the organization.
What Clients Are Saying
“With Mission Partners, I feel like I am part of the team, and they’re definitely part of mine. I get to learn from them every day, and they appreciate learning from me in order to do their job well. Really, I feel like I am part of a family.”
“Carrie has a great sense for how to teach people. She doesn’t stop at developing messaging, but she shows people how to use it.”
“Mission Partners has a certain stick-to-itiveness that I really appreciate. Keeping us on track, getting what you need, holding us accountable. It’s not easy to do, but Mission Partners does this flawlessly.”
“Mission Partners employs a degree of thoughtfulness and intellectual investment that exceeds my typical experience with other consultants.”
“The Mission Partners team brings a powerful combination of disciplined expertise and creative problem-solving to any organization seeking to achieve its full potential.”
“Mission Partners has been an amazing partner… great listeners and brilliant strategists. They took the time to get to know our programs and our strategic objectives, and they created opportunities for us that perfectly fit with our goals and that we never could have made happen on our own. Carrie and her team are geniuses at leveraging modest investments for maximum returns. They are among the most genuine, friendly, and conscientious professionals we’ve worked with in our twenty-two year existence.”
“It was refreshing to watch how you were able to take all of our ideas, and organize them into a unified vision. When Mission Partners [was recommend to] me, frankly I didn’t know what to expect…. But after seeing you guys in action, we would be lost without you.”
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