Per Scholas


For more than 20 years, Per Scholas has been driving positive and proven social change in communities across the country, and has been hailed as one of the most effective models for workforce development in the U.S., by the White House, Fortune 100 companies and scores of elected officials. And yet, when Per Scholas approached us in 2015, the organization had a lack of clarity for how to talk about its own model, and certainly not consistently. The leadership was too close to their own issues, and they struggled to identify their priorities, which was limiting the organization’s ability to reach its full potential. Our team guided Per Scholas’ national leadership and board through several strategic planning exercises before ultimately helping the organization completely reframe how it talked about its work and impact. The work resulted in a nationwide brand refresh, and a strategic communications plan that for the first time has provided the clarity needed for the excellence of this organization to shine through at every level.