Family Independence Initiative (FII)


FII first enlisted Carrie Fox and her team in early 2013 to help message and promote the organization’s Torchlight Prize. The Prize is designed to recognize self-organized groups that come together to strengthen their community in meaningful ways. We developed a series of talking points that the organization and winners could use to explain the Torchlight Prize and each of the winning groups in any number of settings—particularly in media interviews. After a successful Torchlight Prize campaign, Family Independence Initiative next engaged Carrie and her team to develop a message platform, and related issue brief to better explain the organization and its approach to economic and social mobility. The platform helped FII define its work in a simpler way and helps explain the need for a fundamental shift in the United States’ approach to economic mobility.