CARE hosted its 2018 National Conference (CNC) on May 21–23, 2018 at George Washington University in Washington, DC. The event brought together citizen advocates, nonprofit leaders, and policy-makers for three days of advocacy trainings, networking opportunities, congressional meetings, and inspiring discussions.
As CARE’s DC-based marketing and communications partner, Mission Partners was charged with helping CARE reach, inspire, and activate new audiences while specifically driving registration for the 2018 conference. The two main objectives were to drive paid attendance and elevate public and media awareness. Throughout our five-week outreach efforts, Mission Partners secured eight CNC Ambassadors, 36 promotional partners, social media and calendar listing coverage, and a media partnership opportunity with POLITICO. We helped CARE secure over 2 million total impressions through our media efforts, which helped move the work and mission of CARE and its National Conference forward.