“You Can Observe A Lot Just By Watching”

It’s true. Yogi Berra was right. You can observe a lot just by watching. As we’ve marked the baseball legend’s passing this week, it was this particular Yogi-ism that caught my attention.
I think it appealed to me because, at C.Fox, we do a lot of watching. We watch our clients. We watch our clients’ clients. We watch the news that involves or could someday involve our clients. We watch people — their body language, their actions, and the decisions they make. We watch messages — what they contain, what they omit, how they are sent, where they are sent, and how they are received. We watch stories unfold and watch how they are retold.
Why all the watching? Two reasons. It reveals opportunities. It informs what we recommend doing with those opportunities.
All of our watching once properly processed, analyzed, categorized, and considered turns into genuine observation of what’s possible and feasible. From there, we’re better able to determine which actions can be taken and which should be avoided.
For sure, there is a lot to watch out there. Knowing what to watch for and where to watch for it is a crucial first step to generating real observations that can spur the best actions. It’s a lot of work and it’s a nearly constant endeavor, but it will pay off for you and your organization in the long run. It made a Hall of Famer out of Yogi, perhaps it can work for you too.

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