Success Beyond 18

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In 2012, our team began working with the Jim Casey Youth Opportunities Initiative (now part of the Annie E. Casey Foundation) to design a national campaign to improve the odds for young people aging out of foster care. The campaign is now heralded in child welfare circles as a key driver in the 2014 passage of Public Law 113-183 – The Preventing Sex Trafficking and Strengthening Families Act. Success Beyond 18 was launched in 2013 on Capitol Hill at an event headlined by Delaware Governor Jack Markell. Carrie Fox and team were responsible for every element of the campaign’s development and launch, including naming, all event logistics, speechwriting, media and promotion, as well as training the young people to serve as campaign advocates. Our team also wrote and directed a PSA on the issue, which then aired on stations across the country through the remainder of 2013. The campaign launch achieved 46 million impressions, including highly targeted media coverage in key U.S. media markets, as well as op-eds placed in the Huffington Post, The Indianapolis Star, and The Portland Press Herald. We provided important communications-related technical assistance to Governor Markell and his staff and Jim Casey Initiative sites in 16 states, including a communications toolkit with template materials that sites could use to elevate their work on the campaign’s policy and practice goals.