In January 2017, Leadership Montgomery unveiled a new brand, and a new strategy for growth, including this announcement, which outlined plans for program expansion to include the Corporate Volunteer Council of Montgomery County. The organization, under new leadership, understood that it had just one chance to get their expansion announcement right— to ensure its range of supporters saw the expansion positively, rather than the possible perception that one organization was “saving” a weaker partner organization. In October 2016, Mission Partners came on board to develop a strategy for announcing the expansion, including a comprehensive review of the brand, the development of a marketing plan, and message training for all senior executives in the lead up to the announcement. Mission Partners also conducted In-Depth interviews to close-in supporters to ensure that the message we intended to deliver in early January 2017 would be received positively. Indeed, the message was rolled out with great enthusiasm and community support, and in just the first few weeks of the expansion news having gone public, Leadership Montgomery has witnessed a positive spike in member and community engagement.
What Clients Are Saying
“With Mission Partners, I feel like I am part of the team, and they’re definitely part of mine. I get to learn from them every day, and they appreciate learning from me in order to do their job well. Really, I feel like I am part of a family.”
“Carrie has a great sense for how to teach people. She doesn’t stop at developing messaging, but she shows people how to use it.”
“Mission Partners has a certain stick-to-itiveness that I really appreciate. Keeping us on track, getting what you need, holding us accountable. It’s not easy to do, but Mission Partners does this flawlessly.”
“Mission Partners employs a degree of thoughtfulness and intellectual investment that exceeds my typical experience with other consultants.”
“Together, Carrie and Carolyn bring a powerful combination of disciplined expertise and creative problem-solving to any organization seeking to achieve its full potential.”
“Mission Partners has been an amazing partner… great listeners and brilliant strategists. They took the time to get to know our programs and our strategic objectives, and they created opportunities for us that perfectly fit with our goals and that we never could have made happen on our own. Carrie and her team are geniuses at leveraging modest investments for maximum returns. They are among the most genuine, friendly, and conscientious professionals we’ve worked with in our twenty-two year existence.”
“It was refreshing to watch how you were able to take all of our ideas, and organize them into a unified vision. When Mission Partners [was recommend to] me, frankly I didn’t know what to expect…. But after seeing you guys in action, we would be lost without you.”
Together, we'll make big things happen, for the better.